Baidu Website optimization process

You all know about
Baidu, search engine of china. Regarding Baidu search engine there are so many
questions in everyone’s mind; here are some questions searched by billions
around the world about Baidu –

1.     
Baidu VS Google SEO

2.     
Baidu SEO guide

3.     
How to optimize website for Baidu?

4.     
Baidu SEO best practices

5.     
How images optimized with Baidu.

Some know these
answers, but many of them are unaware about the Baidu search engine. So this
content will guide you everything about the Chinese search engine Baidu.

Read – Entrepreneurs Know About SEO

How to
Utilize the Chinese search engine – Baidu

As we all know the Giant search engine Google won’t
fly with Chinese search engine Baidu. This blog guides you how to use the Chinese
search engine for digital marketing – Going organic with Baidu – Master
yourself in Chinese search engine Baidu.

As we all know we are living in the highly
competitive industry, where brokers all over the world increasing improve their
costs through the paid channels. To get rid of paid advertisements nowadays business
professionals around the world using search engine optimization as the key
element to improving the return of investment. Talking to china where brokers
or business professionals still rely on the traditional paid marketing and heavily
focus on the media deals. This is because of the Chinese marketing policy run
through government concern, not adhering the giant search engine in their
country for small, big and medium business.

Here we help you to understand how to use the Baidu
as a search engine in china for your business in China and how to get more
profit from it.

Why business
professionals or brokers neglect search engine optimization in china?

This is because china dominated by the Baidu,
founded in 2000. The Chinese Baidu doesn’t follow the approach of giant search
engine Google. There are many similarities that Baidu associated with Google, Baidu
differ in certain elements, like – Giant Google domination or designed its
functionality for whole the world, and Chinese Baidu doesn’t follow the complete
advance organic ideas of Google. Google follows policy – “for all humanity”. The
one thing is similar about Baidu is, it is the complete copy of the Giant
Google, but focus too much on paid advertisements, but there are tactics to
make the Chinese search engine for organic behavior.

READ – How to Improve CTR

1.      
Baidu’s search results are different from
Google.

2.      
Baidu shows the brand zone when keywords are
related to a brand.

3.      
Baidu offers services like – Wikipedia, yahoo
answer type results, encyclopedia, Reddit type bulletin board (Tieba). If a search
is done for any keyword in Baidu.

4.      
In search results, Goggle shows 2-3 paid links
followed by organic results; while the Baidu heavily promote its own resources
before organic results during search results.

Question:
Is there any to apply organic search engine optimization efforts for targeted
website through the Baidu search engine.

Answer: Yes
of course, for Baidu search engine here are some key points which used to get
better search engine ranking , but it would be beneficial to build up your website
presence using the Baidu’s own resources are paid.

Attention to your profession website through organic elements!
Hera re some key elements and technical SEO – follow them to boost your
business website visibility using Baidu.

1.       Content is the King

Language

·        
Web page content, title tags, Metadata,
simplified in the Chinese language.

·        
Avoid roman characters, except in the URL.

·        
The page name is written in the pinyin (Chinese
words written in roman characters).

Content

·        
Website penalized if has duplicate content; go
with unique content for Baidu search engine visibility.

·        
Each page should have unique 300 words content.

·        
Avoid copy paste content from other websites.

Mets description and Keywords

Baidu like other search engines
gives high preference to the Meta description and keywords for better search
engine ranking. Make sure your website for Chinese engine must contain a Meta
description and keywords.

Off-site SEO

·        
Improved a lot by Baidu in the off-site area,
but significantly behind the Goggle in terms of evaluating the inbound links (A
hyperlink from another side back to your website).

·        
 Under
inbound link creation, Baidu prefers quantity instead of quality.

·        
Ranking improved for those websites in Baidu
search results which focus more on creating links.

·        
So focus on inbound link creation for Baidu
higher ranking search results.

Avoid Java, flash, and iFrames

·        
HTML content preferred by a Baidu search engine.

·        
Baidu does not well with flash or the Java

·        
Chinese search engine does not crawl iFrames.

·        
For website has a java based menu structure, navigational
links applied at the footer?

READ – Online Reputation Management

2.       Technical search engine optimization for
Baidu search engine

Simple structure

·        
The Baidu’s crawling power is not as much as
sophisticated like the Google.

·        
It prefers simple flat website structure

·        
It also avoids the too much click to the
content.

Page load Speed

·        
Websites
which, easily loaded in china search engine get improved search engine ranking.

·        
Web site
hosted outside china offer disadvantage because of the Great firewall of china.

·        
If wish
for improved search engine ranking in china, host your website through Chinese
local host companies or use CDNs

Image Optimization using Alt Attribute

·        
Baidu also
prefers images should have alt tags, so make sure all images have content in
the alt tags for easy image ranking process.

Anchor text

·        
Al anchor
text has links for improving your website visibility in the Chinese Baidu
search engine ranking.

·        
All anchor
text has internal or external links.

Local Domain

·        
Top priority
for locally hosted domain through Baidu, use .cn or .com.cn

·        
It is
highly recommended to use Chinese .cn domain suffix.

·        
Baidu
penalizes websites having multiple domains or subdomains.

·        
Do not
host any other country site on the same server.

Baidu webmaster tool

·        
Like other
search engines, Baidu webmaster tool is not too much advance, but it is
necessary to use it.

3.       Legal issues about
Chinese search engine

Locally hosted website

·        
Obtain ICP
(Internet Content Publishing) license, while targeting your website in china,
and wish to get higher rank in Chinese search engine.

·        
If you are
a foreign company, then obtain ICP from local providers.

·        
Do you
know? Financial services definitely not approved.

Censorship

·        
Censorship
is quite heavily used by Chinese search engine.

·        
Your
website de-indexed by Baidu if your web pages contain blacklisted keywords.

·        
IF
comments from visitors, moderate them and remove the blacklisted keywords.

·        
There are
websites from which you can easily find the blacklisted keywords.

This is
how to use the Chinese search engine for marketing your websites. Not
difficult, but paid advertisements done easily through Baidu, Google, which is
for all users around the world, while the Chinese domination is only in the
china. Students, teachers, professionals should know how to use the Chines
search engine Baidu for their business marketing strategy in the china.