APP STORE OPTIMIZATION
Set up your Goal
Your goal is to get top rank for any App for the targeted keywords. Get your App at top so users view and download it in easier way.
It is noticeable that you app not ranking for certain targeted keywords, but ranking for the highly relevant keyword in not a bad idea.
Testing comes to play major role for those targeted keywords for any App. For keyword testing you know many download might occur for your App.
How to Track keyword rankings…
For this you may use vivid App keyword research tools like sensor tower… And take following App Keyword ranking tools….
There is the option to the all keyword ranking tool… Add App… click it and add Google play store App link or Apple play store App link…
After the analysis you get the report of the targeted keywords ranking with priority.. let’s look this image of sensor tower tool…
The keyword ranking for App store in not static, frequent change is part of the App keyword strategy. It is a good idea to monitor the targeted keyword on weekly basis. Even it is better if you monitor keywords on daily basis.
What you will get from this keyword monitoring schedule. Suppose your keyword down from #5 to #10, or #35 to #47, no doubt you must find better replacement.
The sooner you discover app ranking down, sooner you will replace, sooner you will get the better results with more downloads, that is what the best App marketing strategy.