Local SEO in 2017
WHO WINS
Manual SEO vs Automation
Many seo companies are using great software options for seo,
but human managed search engine techniques are always alive and necessary to
see the results, because seo is developed and produced by humans.
but human managed search engine techniques are always alive and necessary to
see the results, because seo is developed and produced by humans.
Fact of Digital Marketing – This world emerges as a Local
Search software as a service platforms from last five years. This market
improves the values of business brand with improving physical locations of
stores due to rise of SaaS.
Search software as a service platforms from last five years. This market
improves the values of business brand with improving physical locations of
stores due to rise of SaaS.
Do you know? SaaS Platforms
permit digital marketing agencies and companies to store business related data
in one centralized location and pushing information from that location to various
channels.
permit digital marketing agencies and companies to store business related data
in one centralized location and pushing information from that location to various
channels.
Now days a lot improved in the organic search results, due
to the rise of SaaS platforms. SaaS makes user to get more accurate information
regarding their searches through search engines because where digital marketers
push local listings data, and all social media data at one place. Compare to
past where users didn’t get actual information as now due to the Artificial
intelligence users get more accurate information.
to the rise of SaaS platforms. SaaS makes user to get more accurate information
regarding their searches through search engines because where digital marketers
push local listings data, and all social media data at one place. Compare to
past where users didn’t get actual information as now due to the Artificial
intelligence users get more accurate information.
Using SaaS for digital marketing, brand marketers analyze that
it is a budget oriented human resource. This platform not only manages daily
data acquisition but also help search engines to improve their ranking
attributes which are helpful for SEO, means SEO is not dead. The future of search engine is bright.
it is a budget oriented human resource. This platform not only manages daily
data acquisition but also help search engines to improve their ranking
attributes which are helpful for SEO, means SEO is not dead. The future of search engine is bright.
Regarding SaaS platforms which are internally expansive,
they are turnkey solutions to operate automatically and a little need require,
but overall Return of Investment from then is very huge.
they are turnkey solutions to operate automatically and a little need require,
but overall Return of Investment from then is very huge.
No doubt Automation offer benefits,
but still and in near future local SEO monitored and managed manually by human
beings. Manual SEO analysis continues in near future also which include along
with SaaS as follows.
but still and in near future local SEO monitored and managed manually by human
beings. Manual SEO analysis continues in near future also which include along
with SaaS as follows.
1. Analysis of business listing in search engines, Apple, Bing,
Yahoo, Google, and Yandex. The data retrieve from the SaaS platform.
Yahoo, Google, and Yandex. The data retrieve from the SaaS platform.
2. Link creation and ranking position of keywords.
3. Mobile and desktop analysis of business.
4. Content management and its Curation for better SEO results.
5. Tracking, measurement, retrieving, analysis, and creating proper
seo strategy.
seo strategy.
6. Analyzing the channels manually from where the conversions come
from.
from.
7. Creating links relevant to business on high authority websites.
SaaS platforms are Streamline Bridge for local SEO – These
platforms act as a Digital Divide between user and SEO professionals. Software
as a service is a well-managed digital approach for digital marketing experts.
platforms act as a Digital Divide between user and SEO professionals. Software
as a service is a well-managed digital approach for digital marketing experts.
Let’s explore some benefits
as well as differences of each technology.
Using SaaS for SEO
1.
Such platforms allow brand marketers to unify, authorize,
and allocate any kind of business data and valuable information across vivid
networks and directories.
Such platforms allow brand marketers to unify, authorize,
and allocate any kind of business data and valuable information across vivid
networks and directories.
2.
This also makes retrieving and syndication of data easy by
various search engines, social networks, and directories; thus improve brand
visibility along with improving organic search results.
This also makes retrieving and syndication of data easy by
various search engines, social networks, and directories; thus improve brand
visibility along with improving organic search results.
3.
Due to the usability of revenue sharing agreements SaaS
platforms update listings much faster with improved content. The paid inclusion
programs from SaaS improve ranking for the Yelp, LOCAL but these programs are
not supported or influence to major search engines like Google and Bing.
Due to the usability of revenue sharing agreements SaaS
platforms update listings much faster with improved content. The paid inclusion
programs from SaaS improve ranking for the Yelp, LOCAL but these programs are
not supported or influence to major search engines like Google and Bing.
Let’s Explore the Benefits of
SaaS for SEO
1.
Business listings are updated with required content.
Business listings are updated with required content.
2.
Ease towards publishing of social content.
Ease towards publishing of social content.
3.
Ease of distribution of citation towards 100’s of directories.
Ease of distribution of citation towards 100’s of directories.
4.
Ease to verify the latitude and longitude of particular location.
Ease to verify the latitude and longitude of particular location.
5.
Analysis of Citations done in easy manner.
Analysis of Citations done in easy manner.
6.
Review compilation becomes easy from vivid sources.
Review compilation becomes easy from vivid sources.
SaaS
makes work easy by giving improved search rankings for particular business
along with accurate information regarding any business, but manual SEO is still
need in focus and the future of SEO always remain manual.
makes work easy by giving improved search rankings for particular business
along with accurate information regarding any business, but manual SEO is still
need in focus and the future of SEO always remain manual.
The giant
Google always focus on the manual SEO work, no doubt some professionals use
unwanted techniques, but Google Algorithm and its customer satisfied policies
degrade the unwanted work in the SEO field.
Google always focus on the manual SEO work, no doubt some professionals use
unwanted techniques, but Google Algorithm and its customer satisfied policies
degrade the unwanted work in the SEO field.
Along with
pushing data directly to channels, use of data base aggregators is the need of
present and future. We are moving towards machine age, but human work always
appreciated and required. For example smartphones, not automatically do
everything, human always operate manually.
pushing data directly to channels, use of data base aggregators is the need of
present and future. We are moving towards machine age, but human work always
appreciated and required. For example smartphones, not automatically do
everything, human always operate manually.
Machine Age
(Technology) + Manual Work [SEO FUTURE]
(Technology) + Manual Work [SEO FUTURE]
Technology, no doubt improve the digital
marketing making much easier, but human work still needs and always require, because
of the thinking power the human has. How to measure, performance? how to
analyze back links?, how to do quality work? All is done manually. Local Seo always
need human work to improve the ROI.
marketing making much easier, but human work still needs and always require, because
of the thinking power the human has. How to measure, performance? how to
analyze back links?, how to do quality work? All is done manually. Local Seo always
need human work to improve the ROI.
Isn’t seo professional’s requiring
to track and manage the Google analytics, Google webmaster, and keyword
research criteria! If all things done with automation tools then what a human
think! How human work? It means no doubt automation is rising but there is always
need of human beings for all automation as well as manual seo work.
to track and manage the Google analytics, Google webmaster, and keyword
research criteria! If all things done with automation tools then what a human
think! How human work? It means no doubt automation is rising but there is always
need of human beings for all automation as well as manual seo work.
The
Future of SEO
Future of SEO
The giant Google keep updating itself
from time to time, as the fact known that after Google Venice, and Google
Pigeon, there are more updates coming in near future which makes Google smart
and user friendly, but all things done by manually.
from time to time, as the fact known that after Google Venice, and Google
Pigeon, there are more updates coming in near future which makes Google smart
and user friendly, but all things done by manually.
More update from Google means
better ranking factors, better algorithms; users discover best results, along with
a bright career in the field of SEO for every human being. Improved brand
visibility of every business as giant search engine investing and providing better
ranking and crawling behavior in near future.
better ranking factors, better algorithms; users discover best results, along with
a bright career in the field of SEO for every human being. Improved brand
visibility of every business as giant search engine investing and providing better
ranking and crawling behavior in near future.
NOTE – No automation technique
like SaaS dominate completely itself, because change is necessary and it is
part of life, the primary SEO elements always remain to impact organic ranking.
Business brands employee a comprehensive proper strategy which includes –
like SaaS dominate completely itself, because change is necessary and it is
part of life, the primary SEO elements always remain to impact organic ranking.
Business brands employee a comprehensive proper strategy which includes –
1.
Improved ROI with high touched analysis and execution of local
assets.
Improved ROI with high touched analysis and execution of local
assets.
2.
Proper analysis is done on the paid search
Proper analysis is done on the paid search
3.
To maximize the organic search results, website structure content
of page, and back links are managed and evaluate manually.
To maximize the organic search results, website structure content
of page, and back links are managed and evaluate manually.
NO doubt complexities come
because automation and manual seo flow together, but always follow comprehensive
seo strategy.
because automation and manual seo flow together, but always follow comprehensive
seo strategy.
Summary
1.
SaaS platform only work to save and retrieve data, what user wish
to get while searching in search engines is all depends on the work done by digital
Marketers.
SaaS platform only work to save and retrieve data, what user wish
to get while searching in search engines is all depends on the work done by digital
Marketers.
2.
Legitimate seo strategies are unaffected by automation.
Legitimate seo strategies are unaffected by automation.
3.
SaaS platform is only like a rented apartment while manual seo is
own home.
SaaS platform is only like a rented apartment while manual seo is
own home.
4.
Proper SEO Strategy is necessary to improve brand visibility and
improving organic search rankings.
Proper SEO Strategy is necessary to improve brand visibility and
improving organic search rankings.
