Do you know about the word
relevancy? It is how a thing is connected to another. In SEO relevancy plays an
important role. How to rank a website?
Relevancy helps to rank a website, this is the most important factor and it is
also responsible to build brand image. Let’s take the example of Financial
Business Website which provides insurance, loans, mortgages and all other
things related to the finance.
The first question is how to do
digital marketing for the finance business? Here is the following procedure,
SEO for finance business website.
1.Keyword Research – Research finance related
keywords including generic keywords, geographic location keywords, sales
keywords, informative keywords.
2.On-Page Optimization – After keyword
research, go with proper optimization of finance website which include – home page
include 500 word content, while internal pages include minimum 300 words of
content. Optimize the web content include h1, h2, h3, tags, include relevant
keywords, look keyword density is 1 to 2 percent, optimize images, go with w3c
validation, also look the creative and attractive website design structure,
apply meta tags, titles, description, and keywords to every page from home
optimization for financial website is the same for other kind of websites. Take
care of keyword prominence and proximity. Apply brain use artificial intelligence;
means use keywords in such a manner that are more genuine and user friendly,
put questions in content which help to easily searchable by search engine
A good on-page
optimized website definitely comes in top 50 of the SERP. Follow all the on-page
optimization rules of the giant Google.
3.Link building – Relevancy plays important
role. Finance website, all links come from finance websites, search is the best
done only on the finance blogs, search guest blogs which accept finance related
content, forums are searched on the finance, social bookmarking share unique
finance content, Profile links are created which complete describe that you are
financial need provider or consultant, Infographic clearly indicate your
company’s goal regarding the finance, every seo technique clearly precise the
finance related information, run question and answer series on question and answer
Always keep in
mind regarding relevancy, don’t build links on any website, and even don’t build
links to those websites which are not related to finance.
Best place to
get millions of users, promote informative images, do viral marketing, here
also understand and decide who is your customer, and up to what age. Like mainly
business professionals enjoy finance related guidelines, target them. Relevancy
also plays important role in the social; media. Go with viral marketing image posts.
5. RUN PPC
Pay per click,
costly, but here also relevancy comes in a major point, exclude negative
keywords, go with positive keywords run ppc for only those keywords which give
visitors to your business. Also, targeted location is selected from the options
while running ppc. Don’t target finance business worldwide if services are limited
to particular country.
So, relevancy plays important role
in every business, whether diamond business, jewelry business, or business
related to education, customers comes if businesses are done according to the
business need. Think business is of food, is it a good idea to create link on
finance website, NO. That is why relevancy plays important role. Search engine
crawlers automatically detect what your business is and where you are creating
links, even some times’ websites penalizes if wrong ways of digital marketing
is done, so think before acting. Always keep in mind about relevancy as
important factor to get business at top of SERP for targeted keywords.
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