SEO Quotes

1.      “On
a broad scale, I see SEO becoming a normalized marketing tactic, the same way
TV, radio, and print are traditionally thought of as marketing tactics.” ~ Duane Forrester, Senior Product Manager, Bing 

2.      “The
objective is not to “make your links appear natural”; the objective
is that your links are natural” – Matt Cutts

3.      “If
content is king, then conversion is queen”

4.      “The
future of SEO is here: understanding and marketing to specific and defined
audiences through search engines.” ~ Adam Audette, Chief Knowledge Officer, RKG

5.      “Social
is the way our work gets discovered. Content that is truly exceptional, unique,
and useful can earn tremendous awareness through social media, and that social
amplification often leads to great links, which leads to great
rankings.” ~ Rand Fishkin, CEO/Co-Founder, Moz 

6.      “What
continues to plague search marketers is the adherence to old-think issues:
‘Content is too hard to create.’ ‘Links are too hard to build organically.’
This type of focus blinds you to more important things.”~ Duane
Forrester, Senior Product Manager, Bing

7.      “The
days of SEO being a game outsmarting algorithms are over. Today content
strategy and valuable, sustainable strategies are essential, not just tricks
and links.” ~ Adam
Audette, Chief Knowledge Officer, RKG 

8.     
“We should be thinking about social
and search as channels that need a unified approach, because the best content
should appeal to both channels and the cross-over benefits/economies of scale
are potentially huge.” ~ Will
Critchlow, Founder, Distilled,
Inc.

9.     
“Social networks are a terrific
window into human behavior; you can judge what a niche responds to and market
to it more effectively by watching for trends and interacting with influential
people in the network. ~ Debra
Mastaler, President, Alliance-Link

10.  “Social
media is about connecting with customers in a meaningful way – a way the
customer determines is meaningful.” ~ Duane Forrester, Senior
Product Manager, Bing

11.  “Companies
are rushing headlong into content today, and rightly so. It’s a battle to get
noticed online amidst the noise and crowds.” ~ Adam Audette, Chief Knowledge Officer, RKG

12.  “A
company that builds a loyal social following has a built-in army to promote
their content, day in and day out. That content will get shared, get links,
send social signals…all of which can’t be a bad thing.” ~ Wil
Reynolds, Founder, Seer Interactive

13.  “Over
the last two years, 90% of global data has been produced by digital, search,
and social content.” ~ Jim Yu,
CEO, BrightEdge

14.  “Since
people tend to share links (content) that affect them emotionally, it’s more
important than ever to understand the demographic you’re selling to.” ~ Debra Mastaler, President, Alliance-Link 

15.  “Organizations
who can’t match up in content creation and promotion may find themselves losing
out to content marketers who learn the basics of SEO.” ~ Rand
Fishkin, CEO/Co-Founder, Moz

16.  “If
search is amazing for knowing a person’s intent, social media is amazing for
finding out what’s important to people, and what’s important to people they’re
connected to.” ~ Adam Audette, Chief Knowledge Officer, RKG

17.  “It
is essential that marketers dig deeper into search, social, local mobile data
to understand how they all work in tandem to impact ranking” ~Jim Yu,
CEO, BrightEdge

18.  Know
your market, have access to them directly and provide content and promotions
you know will evoke an emotional response.” ~ Debra Mastaler, President, Alliance-Link 

19.  “Integrating
your online marketing efforts is all about breaking down silos and delivering
amazing results. Social and SEO marketers are a big part of this.” ~ Jim Yu, CEO, BrightEdge

20.  “[Content
Marketing] a more competitive environment certainly, but those who have real
empathy for web users and influencers AND have the SEO skills to infuse their
work with great keyword targeting, search accessibility, etc., are going to
have ongoing success.” ~ Rand Fishkin, CEO/Co-Founder, Moz

21.  “Integrating
your search and social efforts brings better brand visibility and higher
conversion rates.” ~ Jim Yu, CEO, BrightEdge

22.  “Content
comes in many forms; we tend to think of written content when the term is used,
but the reality is, video and image content can be more useful when it comes to
influencing search and social results.” ~ Debra
Mastaler,
President, Alliance-Link 

23.  “People
will come to your site because you have good compelling content. You need to
hit it from all angles: blog posts, articles, graphs, data, infographics,
interactive content – even short pictures when you Tweet.” ~ Chris
Bennett, Founder/CEO, 97th Floor

24.  “The
key is to present the right content to the users at the time they need it in an
engaging manner, across all channels they visit.” ~ Jim Yu, CEO, BrightEdge

25.  “If
there’s a lot of buzz around one form of marketing, I tend to look for what
makes it effective and use that information to branch into a different promotional
area.” ~ Debra Mastaler,
President, Alliance-Link 

26.  “Social
media marketers now have a huge opportunity to impact SEO, improve search
rankings, and increase revenue generated through organic search.” ~ Jim Yu, CEO, BrightEdge

27.  “This
is the era of less is more with SEO.” ~ Adam Audette, Chief Knowledge Officer, RKG

28.  “It’s
a good idea to understand how to work [Bing and Google] for maximum SEO and
ranking benefit.” ~ Debra
Mastaler,
President, Alliance-Link 

29.  “You
have to stand apart by offering high quality, relevant experiences to audiences
that you truly understand.” ~ Adam Audette, Chief
Knowledge Officer, RKG

30.  “Here’s
the thing: the term ‘content marketing’ is just a rebranding of what good digital
marketers already know and have been acting on for years.” ~ Marshall
Simmonds, Founder, Define Media Group

31. 
“Content is the key, because it’s how
a website creates an online experience.” ~ Adam Audette, Chief
Knowledge Officer, RKG

32.  “Running
with the herd is not always a great idea; be unique, and the links will
come.” ~ Debra
Mastaler, President, Alliance-Link 

33.  “Content
marketing needs to be at the heart of your SEO efforts. It has always been that
way, but is even more so now because Google is so much more effective at
understanding the context of content and how it is shared, etc.” ~ Chris Bennett, Founder/CEO, 97th Floor

34.  “Social
media marketers that partner with their search marketer counterparts are
finding success by focusing on the content that fuels social media activities
and analyzing trends to unlock opportunities and maximize impact and
revenue.” ~ Jim Yu,
CEO, BrightEdge

35.  “Stay
focused on creating engaging content experiences and impress visitors with
thoughtful usability, making their job (answering their question)
easier.” ~ Duane Forrester, Senior Product Manager, Bing

36.  “Everything
you do has to drive content, and the rest takes care of itself.” ~ Chris
Bennett, Founder/CEO, 97th Floor

37.  “Since
John Deere published The Furrow in 1895, content marketing has been
right in front of the consumer eye.” ~ Jim Yu, CEO, BrightEdge

38.  “Today
it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant
traffic.'” ~ Adam Audette, Chief
Knowledge Officer, RKG

39.  “It
is no coincidence that the increasing focus on content marketing closely follows
the significant Google algorithmic changes aiming to give users a better search
experience.” ~ Jim Yu, CEO, BrightEdge

40.  “Content
is ANYTHING that creates a compelling experience. But it’s so much more,
because you quickly realize that you can’t really know which content types to
create until you understand which content types people want.” ~ Adam Audette,
Chief Knowledge Officer, RKG

41.  “It’s
not that ‘content is king,’ but content certainly is The Hand of the
King.” ~ Marshall Simmonds, Founder, Define Media Group

42.  “Content
Marketing has become the catalyst that fuels search and social media
activity.” ~ Jim Yu,
CEO, BrightEdge