What is Possum Update

Any update from giant search
engine Google creates panic among business professionals. This means working of
Google is truly inspired through the life. This September 2016 “Possum” from
giant Google havoc many business professionals. Local seo affected from this 2^nd
biggest update from giant Google as the 1^st was the pigeon in 2014 means
business down after release of it.  The
question is why ranking down after any update from Google? Answer is simple – This
is because not following the rules and regulations of search engine.

It diversifies the local results.
It filtered the spam show the real work instead of showing fake. It detects
Spam.

1.       Improving
Business Vale – From now with this update business located outside the city is
easily searchable and has easily achievable organic ranking in SERP.

2.       Filtering
Best results – Out of two businesses at same address or at same building in the
same category this algorithm filtered the most relevant business of the same
category.

3.       Physical
Location is Important – If business located in Perth, then business in the Perth
are given top priority in organic SERP as compare to the business outside the Perth,
Google with smart brain.

4.       Keyword
proximity and prominence – A small variation in the keyword results, different
and unique organic results, earlier it was not possible.

5.       Local
results become more independent as compare to the organic results.

No doubt any update from giant
Google keep itself at top position in the market, but business owners always
get panic from any update. It is also true if Google doesn’t provide any update
what about the new business owners. As compare to the Chinese search engine,
Google is far-far better that is why it remains at TOP.