Case Study
How marketing is done for a school management app
This is the true story of an
educational institute management app which is now very famous in all Indian
Schools name myly; started digital marketing trough Schoola2z in 2015, and
changed to mylyapp at the end of 2015.
educational institute management app which is now very famous in all Indian
Schools name myly; started digital marketing trough Schoola2z in 2015, and
changed to mylyapp at the end of 2015.
LEARN – SEO TERMS
Initially a proper SEO strategy
is created for schoola2z including following things.
1. Keyword research is done for the
educational app SchoolA2Z; keywords searched through the Google keyword
planner, following keywords researched – school app, school management app,
school apps, apps for school, school parent app, parent teacher communication
app, school mobile app according their searches and targeted location.
educational app SchoolA2Z; keywords searched through the Google keyword
planner, following keywords researched – school app, school management app,
school apps, apps for school, school parent app, parent teacher communication
app, school mobile app according their searches and targeted location.
2. Targeted location is India; keywords
must rank for Jaipur location initially.
must rank for Jaipur location initially.
3. On-page done for the schoola2z, applied
Meta tags, and created description text of 150 characters separately for each
page. Content optimized, include keywords in the content of website with
separate pages. Put blogs, hire a good content writer, weekly one blog posted
to the website, so website remains updated all the time and crawlers get new
content when they visit.
Meta tags, and created description text of 150 characters separately for each
page. Content optimized, include keywords in the content of website with
separate pages. Put blogs, hire a good content writer, weekly one blog posted
to the website, so website remains updated all the time and crawlers get new
content when they visit.
Generate Sitemaps,
applied robots.txt
applied robots.txt
Created video,
shared to the YouTube channel, links given to the website.
shared to the YouTube channel, links given to the website.
More than 200
Google rules followed for the on page optimization of the SchoolA2Z.
Google rules followed for the on page optimization of the SchoolA2Z.
4. Social
Media – Profiles created – Twitter, Google plus, Pininterest, Facebook, and LinkedIn.
Media – Profiles created – Twitter, Google plus, Pininterest, Facebook, and LinkedIn.
Separate logos
and banners applied with the help of designer according to the size required by
social media profiles.
and banners applied with the help of designer according to the size required by
social media profiles.
Every day single
post created; ideas generated with the help of designers and marketers to boost
social media profile visibility and attract visitors related to the educational
background.
post created; ideas generated with the help of designers and marketers to boost
social media profile visibility and attract visitors related to the educational
background.
On Facebook –
school and education related groups joined, posts shared manually, per day 8 to
10 Facebook educational groups used to share the routine social media post to
attract visitors around the Facebook through the groups. Messages are also sent
directly to the schools without violating the Facebook rules.
school and education related groups joined, posts shared manually, per day 8 to
10 Facebook educational groups used to share the routine social media post to
attract visitors around the Facebook through the groups. Messages are also sent
directly to the schools without violating the Facebook rules.
Twitter – Posts shared
with the use of hashtags, like other posts, sent messages directly to schools
after searching them through twitter.
with the use of hashtags, like other posts, sent messages directly to schools
after searching them through twitter.
Google Plus –
communities related to school and education are joined, and posts shared, hang
outs are created to send messages to schools regarding school app.
communities related to school and education are joined, and posts shared, hang
outs are created to send messages to schools regarding school app.
LinkedIn –
Educational institutes and educational professional groups joined, share the
posts in such a manner to avoid spam.
Educational institutes and educational professional groups joined, share the
posts in such a manner to avoid spam.
Pinterests,
boards are created according to the school app functionality. Educational
boards are joined, share posts to them. Send messages directly to the visitors.
boards are created according to the school app functionality. Educational
boards are joined, share posts to them. Send messages directly to the visitors.
Social media
marketing is done manually to avoid spam, which follows all social media
account rules.
marketing is done manually to avoid spam, which follows all social media
account rules.
Images are
created in such a way so the images show exact information about the business.
created in such a way so the images show exact information about the business.
5. SEO (Search Engine Optimization)
Natural link
building started with the following techniques
building started with the following techniques
1. Blog comments
2. Forum Profile
links and discussions
links and discussions
3. Profile links
4. Micro blogging
5. Image sharing
6. Local Ads
7. Article
submission
submission
8. Business
listing
listing
9. Blog creation
and submission
and submission
10. Press
Release
Release
11. Infographic
12. Q and Answer
13. PDF creation
and sharing
and sharing
14. Competitor
Analysis
Analysis
And many more
The concept of
link building includes 70% links include brand+keywords while 30% links are
created on exact keywords.
link building includes 70% links include brand+keywords while 30% links are
created on exact keywords.
Only the manual
link building done.
link building done.
Result/Output
After an on-page
website easily comes in top 50 for the targeted keywords.
website easily comes in top 50 for the targeted keywords.
Rest work done with
the help of link building, website comes on top in three months for targeted
keywords.
the help of link building, website comes on top in three months for targeted
keywords.
A Big scenario Happens
Domain name changed from
schoola2z to mylyapp, the website also changed, developed from the designer, a
new h website is all in front.
schoola2z to mylyapp, the website also changed, developed from the designer, a
new h website is all in front.
Problem weather ranking down or
not!
not!
SEO View – Ranking fluctuate a
little what to do? Or Ranking may Down, but as an experienced professional, it
is sure that ranking will not down, only little fluctuation happens.
little what to do? Or Ranking may Down, but as an experienced professional, it
is sure that ranking will not down, only little fluctuation happens.
Applied 301 permanent redirect,
SchoolA2Z permanently redirects to the mylyapp new website.
SchoolA2Z permanently redirects to the mylyapp new website.
All url’s of SchoolA2Z redirected
to the mylyapp new URL’s
to the mylyapp new URL’s
Result
Ranking show little fluaction,
but ranking get better after the new Domain name.
but ranking get better after the new Domain name.
The New Requirement Comes
To get “myly” keyword on top of
the Goggle
the Goggle
Work done with link building,
on-page done, content created, and in one month with proper digital marketing
strategy myly keyword ROCKS at the top of the Google, along with new targeted
keywords.
on-page done, content created, and in one month with proper digital marketing
strategy myly keyword ROCKS at the top of the Google, along with new targeted
keywords.
Again, new keyword comes to
targeting. Keywords related to the fee management. A separate page created,
keywords searched and applied, work done in an organic manner, rocks the
keyword Fees app, Fe App, Fees management app on top of the Google in India.
targeting. Keywords related to the fee management. A separate page created,
keywords searched and applied, work done in an organic manner, rocks the
keyword Fees app, Fe App, Fees management app on top of the Google in India.
Final Result – Keywords are Still Ranking, work is Still Going.Search mylyapp and its keywords myly educational Management app ROCKS
Conclusion
If done good quality of work for
any business with a whole heart, results easily comes, along with maintaining
the brand visibility. Google Look always for a good quality work and support
the business owners. The giant Google’s top priority is to support the business
and improve business brand visibility, so for all SEO Professionals high
quality work done, no doubt search engine always favors.
any business with a whole heart, results easily comes, along with maintaining
the brand visibility. Google Look always for a good quality work and support
the business owners. The giant Google’s top priority is to support the business
and improve business brand visibility, so for all SEO Professionals high
quality work done, no doubt search engine always favors.
This is all about how to get any
educational institute management app on the top of the Google.
educational institute management app on the top of the Google.
