SEO IS NOT DEAD
Is SEO dead? This question firmly
asked by every SEO professional. The truth about search engine optimization is it store so many
things for us. We researched the latest trends to explain the future direction
of SEO industry.
SEO has a long history
stated from direct URL link building to on-page optimization. Later shifted
with unique and relevant content according to the business. Our researchers from
popular search engine blogs and we noticed the following things about SEO-
stated from direct URL link building to on-page optimization. Later shifted
with unique and relevant content according to the business. Our researchers from
popular search engine blogs and we noticed the following things about SEO-
1.
The
search engine optimization, improving more inclusive strategy to improve
business.
The
search engine optimization, improving more inclusive strategy to improve
business.
2.
New
ways of link building and content marketing are coming.
New
ways of link building and content marketing are coming.
3.
Artificial
intelligence along with SaaS platforms, providing more user friendly results.
Artificial
intelligence along with SaaS platforms, providing more user friendly results.
4.
SEO
reduces the truck load of keywords, changing to improve brand visibility of the
business.
SEO
reduces the truck load of keywords, changing to improve brand visibility of the
business.
5.
Gone
are the days only single technique counted, but now all techniques are of equal
weightage including content optimization, link building, business design, email
marketing, PPC, social media.
Gone
are the days only single technique counted, but now all techniques are of equal
weightage including content optimization, link building, business design, email
marketing, PPC, social media.
6.
The
return of investment is the total outcome of the present and the future SEO
scenario.
The
return of investment is the total outcome of the present and the future SEO
scenario.
Read – How To Rank a Website
Let’s see what are the future pillars of SEO
1.
RankBrain Comes My Dear
RankBrain Comes My Dear
The third-most important
search engine ranking feature in the giant Google algorithm. It is fact that RankBrain
is also most misunderstood Google algorithm.
search engine ranking feature in the giant Google algorithm. It is fact that RankBrain
is also most misunderstood Google algorithm.
What is RankBrain Algorithm?
It is a machine learning
artificial intelligence system. It is one of the Google’s algorithm to improve
search engine result process and provide relevant and precise information for
user queries.
artificial intelligence system. It is one of the Google’s algorithm to improve
search engine result process and provide relevant and precise information for
user queries.
Working of RankBrain
RankBrain algorithm
thinks; It looks a word or phrase, if it doesn’t know about it, the machine
guesses similar words, according to the searched word or phrase have similar
meaning filters the desired results. Use of this Google search engine results changed
a lot.
thinks; It looks a word or phrase, if it doesn’t know about it, the machine
guesses similar words, according to the searched word or phrase have similar
meaning filters the desired results. Use of this Google search engine results changed
a lot.
If same word or phrase
is searched in Australia and US, results will be different because of the
RankBrain intelligence; the results differ due to the different measurements of
different countries by RankBrain.
is searched in Australia and US, results will be different because of the
RankBrain intelligence; the results differ due to the different measurements of
different countries by RankBrain.
Overall RankBain
is capable to learn and recognize the new patterns and we all know how results
are shown in the SERP. The google engineers guessed correctly 70% of the time
RankBrain give 80% success rate. The RankBrain knowledge is improving.
is capable to learn and recognize the new patterns and we all know how results
are shown in the SERP. The google engineers guessed correctly 70% of the time
RankBrain give 80% success rate. The RankBrain knowledge is improving.
Facts and Researchers Output
1.
RankBrain doesn’t impact Link profiles, content
quality, or on-page optimization or click-through rate; RankBrain algorithm only
interprets the search queries better by analyzing the queries with better page
content.
RankBrain doesn’t impact Link profiles, content
quality, or on-page optimization or click-through rate; RankBrain algorithm only
interprets the search queries better by analyzing the queries with better page
content.
2.
Google is doing better with less human
intervention. SEO professionals look the search queries time for different
queries.
Google is doing better with less human
intervention. SEO professionals look the search queries time for different
queries.
The New Age SEO – The Future is Bright
RanBrain doing what Google needs.
It is the future, RankBrain with respect to time becomes more advanced. What do
you do to get rid from RankBrain? Nothing!
It is the future, RankBrain with respect to time becomes more advanced. What do
you do to get rid from RankBrain? Nothing!
One thing you do, that is,
improving the business website thinking ability, include best queries,
questions, keywords for those users
generally searches, for any business website design with a unique idea, unique
fresh content, and make it thinkable.
improving the business website thinking ability, include best queries,
questions, keywords for those users
generally searches, for any business website design with a unique idea, unique
fresh content, and make it thinkable.
2.
Accelerated
Mobile Pages (AMP)
Accelerated
Mobile Pages (AMP)
What is AMP?
It is a Google
Backend Project. The main aim is to speed the content delivery to the user. It
uses the AMP HTML code.
Backend Project. The main aim is to speed the content delivery to the user. It
uses the AMP HTML code.
AMP existence
This update from
Google comes into existence in February 2016. Google integrated AMP results in its
search results through “Top Stories”. After six months AMP results displayed in
the organic search engine results.
Google comes into existence in February 2016. Google integrated AMP results in its
search results through “Top Stories”. After six months AMP results displayed in
the organic search engine results.
Mobile users getting
different results from desktop users due
to the AMP pages. The Giant Google has more than 150 million indexed AMP
documents.
different results from desktop users due
to the AMP pages. The Giant Google has more than 150 million indexed AMP
documents.
Users hardly
know about Accelerated Mobile pages, but it is necessary and Take care of your
websites AMP as it boosts business visibility.
know about Accelerated Mobile pages, but it is necessary and Take care of your
websites AMP as it boosts business visibility.
It means Google is improving
itself, AMP pages in search results, means Google dominates itself in the world
of Smart Phones, because Smartphone users rising as compare to those who are
using desktop. AMP increases Google’s mobile-centric world.
itself, AMP pages in search results, means Google dominates itself in the world
of Smart Phones, because Smartphone users rising as compare to those who are
using desktop. AMP increases Google’s mobile-centric world.
3.
The
Knowledge Graph (May 16, 2012)
The
Knowledge Graph (May 16, 2012)
This algorithm
from google aims to organize the world information and make information accessible
universally.
from google aims to organize the world information and make information accessible
universally.
It is a
knowledge base to enhance the search engine results with semantic search. The information
is gathered from a variety of sources (Wikidata, Wikipedia, Factbook).
knowledge base to enhance the search engine results with semantic search. The information
is gathered from a variety of sources (Wikidata, Wikipedia, Factbook).
The Knowledge
Graph Format –
Graph Format –
1.
Knowledge panel displayed on the right of SERP
Knowledge panel displayed on the right of SERP
2.
The answer box displayed on the top of organic
results.
The answer box displayed on the top of organic
results.
Research is going from Google engineers, that is why Google recently
increased team of profession as providing the best search results to users
around the globe. We are increasingly looking through our research to let all professionals
and students discover more about the Giant Google.
increased team of profession as providing the best search results to users
around the globe. We are increasingly looking through our research to let all professionals
and students discover more about the Giant Google.
4. Real Big Things Comes – Real Time,
Integrated Penalty Filters (Penguin 4.0)
Integrated Penalty Filters (Penguin 4.0)
All business professionals afraid from any
release from Google, but now It is a real time release – Penguin 4.0. After
long time of two years Penguin is now a real time signal processed algorithm
integrated with the Google’s search algorithm.
release from Google, but now It is a real time release – Penguin 4.0. After
long time of two years Penguin is now a real time signal processed algorithm
integrated with the Google’s search algorithm.
Do
you Know? A few months later Google
wish to integrate Panda into their main algorithm, but not happen.
you Know? A few months later Google
wish to integrate Panda into their main algorithm, but not happen.
Real time penguin, real time Panda, if
happens then no doubt spam filtering becomes easy and user friendly results are
displayed.
happens then no doubt spam filtering becomes easy and user friendly results are
displayed.
Conclusion
It is concluded from above ideas, machine learning is the
top priority for Google. Google wish to improve connections, patterns,
semantics, and user experience in the coming time. More advance Google is
looked by every professional.
top priority for Google. Google wish to improve connections, patterns,
semantics, and user experience in the coming time. More advance Google is
looked by every professional.
Google working every second getting every update in real
time is what Google main concern with artificial intelligence.
time is what Google main concern with artificial intelligence.
The future of SEO is bright and improving, SEO is not
limited, but improving it with the complete Digital Marketing concept.
limited, but improving it with the complete Digital Marketing concept.
